Grit Brokerage Team Discusses 2025 Domain Sales and Trends

Grit Brokerage's Brian Harbin and Michael Law discuss some of their recent sales including Sunlight.com, Computing.com, Phoenix.com, Assembly.com, Pallet.com, Nowhere.com, Yet.com, Quo.com, and others. They also discuss acquisition and sales stories and recent trends in the domain industry. Enjoy!

Brian: Well, hello, my name is Brian Harbin. Welcome to today's episode of the Grit.org podcast!

Today we are talking about domains and here with Michael Law from Grit Brokerage. Good to have you back. I know it's been a few months since we did a domain podcast, so welcome Michael.

Michael: Thanks! Yeah, great to be back on. It has been…. We haven't done one this year together, so a lot going on this year and excited to catch up.

Brian: Yeah, a lot to talk about. And before we do, want to give a quick shout out to our sponsor for today's episode. Escrow.com. With over 7 billion in protected transactions, Escrow.com is the world's most secure online payment method. From automobiles to electronics to business sales and more, escrow.com makes it easy to confidently conduct business online.

Visit escrow.com today to learn more about how you can achieve trust, security and certainty with every transaction. So for you, like on the personal side, I know you've had some big changes. So tell us, and the listeners, what you've been up to.

Michael: Yeah, absolutely. So my wife and I are both Denver natives and we've, you know, born and bred, born and raised in Denver and we've been kicking around the idea for the last, you know, couple of years to kind of relocate and kind of check out smaller towns. So we actually pulled the trigger on that over the summer this year and bought a house out here in Ogallala, Nebraska.

So we're on the Panhandle. We're three hours east of Denver, so not that far from home and friends and family and great small little town here. As a kid I grew up coming out to Lake McConaughey and that's just 10 minutes up the road from us here in Ogallala. And it's got some of the best beaches, white sandy beaches around. Really nice spot. So we spent quite a bit of time this Summer at the beach. Great small town vibe. Here is harvest season right now. So that's a lot of fun, you know, at the farmers markets every weekend getting fresh food and you know, farm fresh eggs and meats and vegetables.

So you know, we're enjoying it out here. It's been a big change and we're, we're adjusting well and you know we get back to Denver pretty often anyway to visit and we've actually now we have a place big enough here to host friends and family as well. So we've had quite a few visitors out here coming out to the lake and doing cookouts and such. So yeah, it's been….. yeah, been a great year. You know, lots of fun over here in Nebraska.

Brian: Yeah. And you got a new, you get your own building there at the house for your office, right?

Michael: Yeah, so we've got a here at the house. We've got a detached garage at our house now, but the office I'm in right now is, it used to be the two car garage for the house. About ten years ago they had made a change and converted this into an office space. So nice big office, couple desks. My wife and I have lots of space here to do work. I can shut the door and kind of tune out Lucas while he's running around out in the rest of the house and you know, get some work done.

Brian: And tell everybody too about what's really neat with the lake. What's pretty significant. It sits, I forget the exact description of what you call it, but tell us about the lake.

Michael: So, yeah, so we're in the Sandhills area of Nebraska, the western Panhandle. And basically, I mean the lake, it's a man made lake, but it sits atop the Ogallala Aquifer, which is the biggest, you know, water reserve in the country actually. It spans down through Oklahoma, Texas, almost all of Nebraska, some are Colorado and but, but the lake itself, being in the Sandhills, it's, you know there's, it's a 23 mile long lake and it's white sandy beaches all the way around.

So it doesn't matter how busy it is. There's plenty of beach anytime you want to go. During the summer it's a real popular recreational destination anyway, but beautiful, you know, beautiful lake, good fishing and lots to do out here. Everybody's asking me when are you getting a boat? And I'm kind of like, you know, not anytime soon. But we're making friends with people that have boats, so.

Brian: That's right. And playing lots of golf with Lucas.

Michael: Yeah. Yeah, there's some nice golf courses out here. Got them out to the driving range. It's pretty cool. You know, the small town and Nebraska vibe. You know, you can take your kids pretty much anywhere. So was able to get him out on the golf course. And he's loving golf. He's three, but he likes to watch golf, likes to play golf. And so we'll be, you know, training him up here in the next few years.

Brian: Well, excited for yalls new move and you know, excited for yalls future can be building there. So yeah, tell us some updates on your end with domains and what's new for all the listeners to hear.

Michael: Yeah, so, you know, we've been super busy this year at Grit Brokerage. You know, great year so far. This is my sixth year actually at Grit. So this is, you know, just a lot going on and each year more and more momentum builds. So I think, you know, if my numbers are looking right, we're on pace for another sales record this year. And it just seems like we're, you know, we're pushing through. I'm sure we'll push through and get, you know, crack that record again this year. We've got a lot in the pipeline and we're coming off another really busy summer.

So usually that's the slower season, but it's been nice and busy here. And you know, we brought, we're expanding our team. We brought on Zamir this year and he's been a great asset to the team. He's doing outbound and some research for us and you know, really getting into his role with Grit. Doing a great job and he's really passionate about domain.

So he has a domain background and really that's what it takes to be in this industry and doing it full time, seven days a week. You know, you have to have a passion for domains and be able to convey to businesses that were, you know, contacting that, hey, look, this is a foundational asset. It's the front door, you know, for your business to the world and the best possible domain that you can get. You know, you should really try to try to acquire that. And so we've had, you know, we've had a great, you know, time with him and this year just placing premium domains with end users and you know, it's what we love to do.

So I was going to actually talk about, you know, a few of these kind of deals and some trends that's going on in the industry right now. And of course the first thing that comes to mind is AI. The AI boom has just been incredible to watch and to be a part of. We have a lot of AI domains under agreement and we've sold quite a few. And just even AI.com, one of them that we're brokering right now that I'm really excited about is agenticai.com which is a category killer because it owns the name of the next big wave in AI which is basically AI agents becoming an active partner and getting a bunch of work done for you rather than just kind of being a passive informational tool. So really cool domain.

We've had a lot of strong interest in it and I feel like when we do get it sold it's not going to be for a small number. We're going to have a nice sale for our client once we get that moved and you know, I feel confident we're going to have a good outcome on that one this year. And then a few others like some AI names that we've recently brokered.

One of them was Tensor AI which is a big keyword, you know, in tech and in that space. And that was a nice sale. Athletic AI was another good sale that we've moved here recently. Concentrate AI and then we're even seeing quite a few interesting sales like on shorter, like three and four letter AI names. They're getting quite a bit of activity and even brandable like made up words.

So one was Cargo AI that we sold and that's cargo with a K. You know, that went, we actually did outbound on that one and there was quite a few potential end users and we reached out to all of them. Catherine on our team actually brokered the sale and she did a great job keeping at it. It wasn't a quick deal. But we, you know, she pushed through and got the deal done.

And interestingly enough that end user moved from a two word document onto the one word AI which you don't see that very often. But that was another nice sale and you know, congrats to them for securing that, you know, super short one word domain for their business.

And then, you know, a few AI9 names that we're selling right now that I'm really excited about. One would be Fort AI which is just a killer four letter. Another is Program AI and we've got, you know, a whole batch of super premium, you know, AI names that I think we're going to have a lot of success with as the year winds down.

Brian: So teamwork AI is another one we have that I think has a lot of potential.

Michael: For sure. And we've got some ones that are priced pretty well, even, you know, fairly close to like an investor level, something like Fairy AI. So any investors watching, if it's still available, get in touch. We've got some great names and great opportunities in the AI space.

Brian: And recently you wrote a blog post on Grip Brokerage talking about some of the domains we've sold that have gone to end users. I know, like pallet.com, nowhere.com. Tell us a little bit about some of those.

Michael: Right. So Palette, you know, that's a great one word name. And that was another company that, you know, big company, they bought it, they upgraded from a two word dot com.

Brian: Tripalet.

Michael: Yeah, they were on tripallet before that I believe. And now you go to pallet.com, that's their homepage. You know the light bulb went off in their head when we reached out to them and pretty quickly we were able to put a deal together on that super premium name. And I mean you just don't get a cleaner brand than that. So really excited for them.

Another one that I'm not sure if it was on that blog post probably was but we brokered a nice sale of ohs.com so a super premium three letter domain. And that was another one that was, it was a challenging deal. We had reached out to the owners pretty, reached out to a bunch of buyers pretty quickly after getting the domain under agreement and had a few bites.

But one company got back to us right away and they said yeah, we know the domain's available and we actually had a deal to buy the domain a few years ago at this price and the deal fell through. But that's where we're at if they still want to sell it. And that price that they had mentioned was way lower than, you know, even kind of market value right now for that type of name.

And, you know, I kind of had to tell them, like, look, educate them on where the market is. You know, these short premium three letters, they're super rare assets. They go up in value every year. You know, we're not seeing the same prices as three, four, five years ago on this type of name. So, you know, gave them the new price range and you know, for a deal like that, you know, it took quite a bit of time. We actually even had to let it rest. You know, they had their heels dug in the sand on their old offer and you know, we continued to educate them on what the domain could do for their business.

And you know, after a few follow ups and we just kind of had to put it on the back burner for a minute. And sure enough, after a few months they ended up circling back, which is something that people need to kind of understand when you're doing outbound marketing. You know, a lot of our clients, we try and tell them this up front, is that, you know, when you put a name out there, you can't expect it to sell like the next day or the next week or even a month. Which is why we use longer exclusivity periods.

And we always, you know, try to convey that, look, you know, we're ultimately, we're planting seeds and you know, it takes a while for some of these deals to come to fruition. Anyway, it was probably about four or five months later they ended up circling back, purchased the domain. It's an acronym for theirlonger.com, their online home shop. Nice guys out in the UK. Big win for them to get that, you know, short premium name now.

You know, their emails can be way shorter, you know, their marketing, their branding, and they don't have to worry about somebody else, you know, having the name. So, done way, way more than what they had originally offered and thought they had a deal for in the past. And yeah, just a big win for our client as well.

 Brian: And that was full circle for you because that was the acronym for your high school.

Michael: Yeah, right, it was. Yeah. I went to Overland High School and so OHS resonated with me. And the funny thing now in Nebraska is Ogallala High School is OHS. So I see OHS all over the place here, which is kind of neat.

And then I had another kind of interesting deal recently was on cheesesteak.com, this one went to the owner of cheesesteaks.com, another deal that took quite a while to actually get done, again, they answered our outbound inquiry pretty quick, and they made a low offer and, you know, said, this is where we're at. Told them, like, that's just way too low. And it took several months of education to get them up. And actually with this deal, something that helped was, you know, we have a landing page on domains that we work, and their company was expanding, and I think they have two or three, maybe three or four locations now. I'm not sure.

But they, you know, all of a sudden we started getting cheesesteak orders through the contact form on cheesesteak.com and so I, you know, following up with this guy, I was telling him, like, look, here's a couple leads if you want to check them out. You're missing, obviously missing, you know, sales because of not having the domain traffic, emails are probably getting misdirected.

And you know, you really need to think about getting this domain and upping your offer. It's definitely going to be worth it for you. And, you know, he….. His response was kind of funny. He said, yeah, who cares? You know, I'm missing, you know, a couple cheesesteak orders, you know, a month. Big deal.

And so, you know, I kept in touch with him and it was several. A couple months, two or three at least. Months later, I sent him one more batch of leads. I said, look, here's just a couple more. This is the last, you know, lead that I'm sending you. We're getting them all the time. And sure enough, you know, a few weeks later, he circled back and purchased the domain for the price our client's asking. So that was good. And we just love to do deals like that. We want to see the name, the names placed with the best potential buyers.

And for him, I mean, you know, he's got the cheesesteak market cornered. He can sleep, you know, at night, not worrying about losing orders and traffic to the other, to the other name. And I mean, just a powerhouse pair of names to have for your business. So I expect to see them do really well. And yeah, congrats to Cheesesteaks. Very cool.

Brian: And that's the thing, too. You're talking about timing with buyers and being patient because, you know, the majority of the cases, none of the buyers that we're selling to have it budgeted for to buy the domain. Right?

Michael: Exactly. And we have to educate them too that it's not necessarily like a budgetable expense. This is an investment in your brand. But again they don't necessarily have the money set aside like you said.

Brian: So yeah, usually they're, you know, waiting for that next deal to close where they can make it happen. And but yeah, you know, the follow up and polite persistence as we always like to say in sales, definitely makes a big difference for sure.

Michael: And on the acquisition side, you know, we have Maureen Sullivan on our team and she's great with acquisitions. You know, I know she does the majority of the acquisitions for our company but I've got, you know, a few that I'm working on and that I've worked on this year. You know a lot of clients and industry friends or past clients come to me and ask for help. There was one acquisition this year that I did that was totally different and probably one of my favorite deals of the year. Just the way it went down. Had an industry friend, you know, come to me and this was kind of a co broker situation.

They asked me if, you know, if I could help them with this because they'd been trying to get a hold of the domain owner. It was a one word dot com, and very, you know, valuable one. And he had a client that really wanted the domain and they've been working for a year to try and get any kind of response from the owners. This was when I still lived in Denver.

So, you know, he had tracked down that the owners were in Denver and that they have the domain. And he asked me to, you know, please, could you help us with this and maybe go knock on their door and see if we can't get a deal done, at least get in touch with them and understand if the domain could be purchased.

So, you know, I agreed to that and, you know, so I went over to the owner's house, didn't get ahold of the owner. Nobody answered the door over there. But actually a neighbor was outside doing some yard work or whatever. So I started a conversation with, you know, with the owner of the domain's neighbor and things went from there. Was able to get through to the owners finally and it took a little while but we did get the domain deal done for, you know, for our friend and his client.

So that was, you know, and they were just over the moon at the, at getting the domain. They were super excited about the price and about everything about the deal. So that was a fun acquisition that I worked on this year. Maybe one of the most memorable deals.

Brian: Yeah, above and beyond for sure. Yeah.

Michael: So, yeah, you know, lots of fun stuff and these are just kind of a snapshot of some of the stuff we're doing. I know Brian's going to touch on some of the bigger names here in a minute that we've been working on. But I did want to mention our newsletter. I don't think we've actually kind of, you know, spoken about it on a podcast. So I wanted to give it a minute to just kind of go through.

We have, I think it's the best domain industry newsletter. The most consistent. We put it out every month for the last six years, usually the second Tuesday of the month and we, you know, we feature our new inventory and we keep a lot of our best names in there. So it's kind of like our, you know, MLS for people to see and for other brokers in the industry to see the inventory we have.

We have a great subscriber base, you know, several thousand, you know, corporate domain buyers, entrepreneurs, investors, developers. We worked really hard and collaborated a bit to get this subscriber list and it's just been a really great sales generating tool for us. And it's a perfect way to kind of combine our outbound efforts with another channel to push our clients names out. We've done, you know, over the years millions of dollars of sales through our domain newsletter, if not eight figures by now.

And, you know, a lot of the top brokers, like sales acquisition side brokers, you know, they come up to us at conferences and they say look, we just love your domain newsletter. And we love that you have prices on a lot of the names. It just gives us, you know, so much more inventory that we can put in front of our, you know, buyers and our clients. So it's @gritbrokerage.net, if you want to see a few of the newsletter archives. And yeah, again we send that out once a month. It'll be going out here next week. Obviously this will probably be published by then, won't be live by then, but we're excited to push that out.

And then, yeah, just last thing, I'm excited about NamesCon coming up in Miami. It's going to be a great location and a great conference and just excited to get back to the conference scene and see a few friends and make some new contacts.

Brian: Absolutely. Yeah. What's funny about the newsletter too, I remember when you and I started working together end of 2019, you know, that was the big thing that we really wanted to focus on. And I know a lot of industry veterans that do newsletters were like, man, it's a lot of work. And we kind of knew that going into it.

But, you know, we've been consistent. I mean it's been, you know, six years running now every single month. And so. And like you said too, I think it's helpful to, you know, for people to see what's out there and with the ones we do have prices on, which is most of them, you know, it's also helpful for people to kind of use that as a gauge for their own domains. Right? Because, you know, really the hardest, most time consuming part of our job a lot of times is really just going through people's inventory that they want us to sell and figuring out okay, what can we sell, how to price it. You know, when somebody sends us a domain, it's, you know, it takes us a little while to research. We bounce ideas off each other and get feedback because that's the other thing too. It is subjective.

And so getting feedback from other people and other brokers that know what they're doing and how to evaluate is always helpful. So I think it's good to help kind of keep a certain benchmark for pricing. So, yeah, it's a lot of fun doing the newsletter. A lot of work but definitely, you know, been great for business for sure. And yeah, excited for Miami, will be a great conference. I'm doing the Pickleball on Wednesday and I'm excited to see everybody in Miami coming up.

So yeah, a couple things I wanted to mention. Just kind of some updates for, from my end. I know we had our sixth summer of Grit University. We had four interns this summer and had another very successful summer of Grit Camp. We ended up hitting 1 million subscribers in our YouTube channel in June. So that was exciting. We hosted a big fundraising run to help raise funds for underserved kids be able to come to camp.

So we had 30 kids that came to camp for free this summer through corporate sponsors and we did. On a personal note, we've done. Our oldest is a senior, so we have a 12th grader, a 7th grader and a 4th grader. So we've been doing a lot of college visits. We did nine over spring break, we did four over the summer. And then we're actually going to do my son's look. Stone is looking to run track and cross country. So we're doing an official visit up at Suwanee here in about two weeks.

So excited for, you know, his senior year and, you know, cross country for him and Max and flag football for Charles. So been busy on the personal front and but for Grip brokerage we were Inc. 5000 for last year which is great, one of the fastest growing companies in the country, which was fun to be a part of.

And then, you know, of course being, you know, top 10 at escrow again last year is always an honor and a privilege and so some of the sales wanted to mention too. So on the heels I know last year we talked about selling Philadelphia.com, Houston.com, Raleigh.com and so earlier this year we sold Detroit.com and so that was a great sale. And then we recently had sold phoenix.com which had gone out in DN Journal. That was a seven figure sale that we had done for selling phoenix.com and actually have another major city domain in escrow right now.

So hopefully we can update you guys on the next podcast for that one. Some other type names we've sold. Alex.com was one that was fun to sell. We like name domains. That's definitely been a trend that we've seen. We've got one, talk about patience and persistence. We have one acquisition that we're working on right now that's been what Michael, nine months, maybe longer. And I think they were stymied for a while before that. So we are literally at the finish tape for that one.

So it's a last name that's going to a major corporation. So it's been good to get that one moving along and where it is now. Let's see. In terms of, yeah, some of the other domains you mentioned, like Pallet, Nowhere, we sold yet, yet.com, quo.com recently. Computing.com just closed on that this week. And a few other big ones in escrow right now. But a couple, you know, one of the parts about being a broker is just the networking. You know we talk about it being a relatively small industry, meaning that, you know, most of the major domains are owned by a relatively small group of people so, or connected at least within a phone call.

So some of the ones we, you know, partner with other brokerages on through either representing the buyer or the seller. So assembly.com and quo.com, you know, shout out to Loomis for doing those deals with them. Newly.com was one that we sold actually for a guy that I knew back in college. So that was fun to sell him. Shout out to Steve Mahalovic for working together with him on that….. sunlight.com with media options. We'd worked with them on that one.

So again just, you know, brokering and that's the reason these conferences are great for us to be able to see these folks and be able to continue to do business with them. You know you mentioned a couple on the acquisition side. We're actually in escrow right now for what will be the largest one word AI sale of the year.

So hopefully there'll be more news coming out in that the next couple months. Some of the trends that we've seen too. You know three letter market has been interesting. We've sold, you know, you mentioned ohs, you know, we've sold yet, you know, quo.com. That market's been interesting. You know it's either hit or miss with the three letter market right now. We've got auc.com which I think is priced really well under a hundred thousand. Actually just got another price drop on it this week.

So auc.com if you're interested definitely get in touch with us there. But we've definitely seen the four letter market which is normally historically pretty liquid, has been pretty dry and we've also seen obviously traffic domains change a lot. So typically there is a wholesale value for traffic domains but we've seen interest there, you know, obviously with the, you know, Google search changes and Chat GPT. I think there's a lot of unknown that seems to, you know, be affecting those. I guess any, you kind of seen the same thing there Michael?

Michael: Yeah, it's definitely been a challenge with, you know, we would usually have a buyer pretty quickly if we had a traffic name with a strong, you know, domain rank and lots of backlinks and yeah that's definitely had, has had a tough year on those types of names. So we've had to kind of adjust some of our clients expectations on those and then yeah the short domains like you said the three letters are either kind of hit or miss.

And that's, I mean, it's always kind of been like that ever since the Chinese Boom, you know, 10 or 12 years ago, however long ago that was, when any good letter combination could bring, you know, a really nice sale price. Now it, you know, you really got to have it with a good end user to be able to kind of get that perfect sale price.

And another one that we sold was vhs.com, which that went to an end user as well. Great sale, great name. Kind of a funny name because it makes you think of the old, you know, videotapes that you used to put in. And you know, our kids will never even probably know what those are. But great name. It went to a virtual high school. So, but yeah, lots, lots going on and lots of changes. You know, trends change with domains. And so you always got to kind of keep on top of the updates and the changes in the industry.

Brian: Absolutely. And even kind of on that note, just some of the, you know, we work with domains. One of the things that we've kind of positioned ourselves as brokers, you know, a lot of brokers tend to work on, you know, domains that are priced six figures and up. And, you know, that was one of the things kind of with the newsletter that, you know, we sell domains in our bargain bin for under a thousand dollars and then we have them, you know, up over $10 million.

So, you know, kind of the full gamut. Obviously, you know, a lot more work and a lot more infrastructure and systems in place to be able to do that. But a couple of the premium domains, like path.com is one that, you know, obviously a ton of potential and a huge brand there. Giant.com, meditate.com, motel.com is another one that we're working on.

So, you know, like Michael said, definitely be sure to check out gritbrokerage.net to see all of our latest newsletters. That probably has the, you know, good chunk of our inventory on there every couple months. So, you know, I was also thinking about, you know, in our trip to Montana. We did a trip to Montana this summer and did, you know, pretty much action packed all the way. But one of the highlights was fly fishing.

And one of the things that was really neat about fly fishing is when the guy takes us out on the boat, you're actually kind of in a canoe and you're rowing against the current because you can't have motors on the boat. And so it's a lot of work for him. He's basically trying to keep it where we're not going too fast down the river. We keep our line.

And the interesting thing about fly fishing is there's no bait. You basically just literally keep your line in the water. And typically in fishing, your line's got to be taught, but in this, it's got to stay loose because you got to look like the, you know, the fly is floating by itself. So there's a lot of what they call mending.

But I remember, you know, kind of thinking back on that in terms of just fishing. I mean, there's so many parallels between fishing and selling domain names, right? And I think a lot of people, when it comes to, they think of domains and it's like, okay, well, let me just put my line in the water, which is basically put a landing page on it.

Well, there's a lot of other things that go into it. First of all, what's your bait? Which in a lot of cases is going to be how good the domain is, right? If it's a great domain and you've got great bait, then you're going to get bites no matter what. How many people we talk to every day. I was talking to a guy this morning that's owned a premium domain for 25 years, and, you know, they've used it as a company, but they're undoubtedly going to get unsolicited offers all the time on premium domains, right?

So if you have a good enough bait, you know, people are going to keep biting. But, you know, one of the things that I found really unique about, because there's a lot of people that fish by themselves in Montana, they're just standing there in their boots and just, you know, just themselves and, and, you know, sure, they're going to catch fish, and part of it's the environment, but when we got in a boat, we had three boats, and there was two in a boat with a guide.

And I mean, we literally caught 40 to 50 fish in the span of three hours. You're just constantly in the move. And I felt like, you know, using, and everything is catch and release, and they're all, you know, probably 15 to 20 inches, so they're not huge fish. But I felt like, you know, if you're going to go fishing, going with a guide is really the way to go. And I think it was, it's a lot like using a domain broker because, you know, a lot of it's having the right tools, right?

So he's got all the best equipment, the boat. The key is he knows where the spots are, right, like all the little jetties and historically where fish are going to be. And so I think when you're looking to sell a domain, you know, having a guide, i.e. a broker when it comes to domains is really, because we have the tools, the connections, the know how. I mean in most instances we've sold domains in just about every major vertical there is. And we know which verticals typically don't pay much money for domains and where typically interest is going to lie in terms of their ultimate price.

So, you know, I think it's, it's, you know, for anybody out in the domain industry just having a relationship with domain brokers to be able to glean from them. You know, I feel like you, you and I and our team, we're pretty open and, you know, willing to share with people as far as things that work and give them feedback. You know, we don't charge for appraisals or anything. Just, you know, trying to give people an idea saying hey, this domain's probably, you know, you don't want to publicly market this domain because there could be trademark issues. Right? Just little things like that that we can do to try and help steer people and, and as a whole, help the whole industry

But, yeah, and I think, but yeah, that was something that just kind of stuck with me too in terms of just the analogy and domain. So, and plus was the highlight for our family out there in Montana. A couple things I wanted to mention too. I know, you know, Tess, she's been doing a lot of conferences recently. I know there was the London summit recently. There's Dubai coming up. There's, you know, we mentioned Names Con in Miami and then we've got the ICA in February. So definitely looking forward to seeing folks there. In terms of anything else you think of Michael that…..

Michael: No, I think you covered. I think that was a great analogy, you know, with fishing and domain and, you know, domain investing in general. Very, you know, just a great way to kind of put that and I didn't have much else to, to, you know, chat about this time. I think it's been, you know, a phenomenal year. Looking forward to closing out strong and yeah. Excited for kind of the conference season where we get to see some more people a little more often.

Brian: Definitely. And I think, you know, from what we've seen, you know, like you said, summer is typically a little bit slower. But we almost immediately saw an uptick. You know, for me, I was kind of, I want to say it was around like August 13th, and it was almost immediately that week that, you know, people were circling back, people were starting to respond.

And we've seen a very significant flurry of sales and interest and activity over the last six weeks. And so very bullish on the rest of the year. Going into Q1, domain industry is strong, I think. There's a lot of great trends. There's, you know, a lot to look forward to next year with some new extensions coming out.

So I know there's some, you know, just a lot more interest and activity coming on in the industry. So I think it's a great time for domains and, and ready to, you know, just keep selling more of them. But appreciate hopping on today and us having a chance to kind of catch people back up with where we are and everything.

So appreciate you being on and thanks for tuning in. Tuning in for today's episode of the Grit.org podcast featuring Grit Brokerage. And we'll see you guys on the next one. Take care!